Centparcent - 100% SwissDEM
The information campaign titled “100%SwissDEM” promotes participation in SwissDEM through the slogan “Each of us counts,” highlighting how important every individual’s contribution is to advancing knowledge.
The external validity of epidemiological studies depends largely on the representativeness of the individuals included in the study (sample). Community participation in all phases of the epidemiological study is a crucial element of this representativeness. As part of SwissDEM-a single-phase epidemiological study of the prevalence of dementia in Ticino, Switzerland-this specific project aimed to investigate motivations for and resistance to research participation among the elderly.
We conducted twenty-two in-depth interviews with individuals already involved in the validation phase of SwissDEM. The thematic analysis of the audio- and video-recorded interviews allowed us to develop an ad hoc communication strategy for participant recruitment. Specifically, through the involvement of the population in the co-construction of a communication campaign, we aim to increase participation in SwissDEM.
Videos
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Staff
Concluded
01.11.2019 - 31.10.2020
